Shareholders Thomas S. Onder and Jerry A. Nelson, both members of the Commercial, Retail, Industrial and Multi-Family Real Estate Group, co-authored the article Tailoring Your Property to Capturing the Millennial “Boom,” which was published in the August 28 – September 10, 2015 issue of the Mid Atlantic Real Estate Journal.
The article explains how the Millennial generation differs from previous generations, including with their buying habits. These traits are affected by their access to the Internet, their diversity and their higher education. In general, this generation is more likely to spend their money on out-of-town vacations and trips with friends, as well as updating their latest tech products. However, this generation is still fairly young, so their choices will only continue to impact the economy for years to come.
The article adds, “For property owners of shopping centers, multi-family and/or mixed use buildings, the key to growth is to understand who the Millennials are, what motivates their purchases, how to tailor properties and how to attract and meet the generation’s expectations and needs.”
You can read the full article by clicking here.
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